Is Your Company Thinking about Offering A Coaching Program?

One of the first questions is "What is the ROI for a Company's Coaching Program??"


Booz Allen hired a consulting company this year to study the return on its coaching program. The study found that ALL the leaders applied what they learned to improve their own development, while 53% went beyond that to significantly improve their relationships with teams and peer members.

The benefits were $3.3 million in the year 2003, while the coaching for last year's 45 participants cost $414,310. That means the return on investment was 689%, according to the study.

"This is just the beginning," said Vernita Parker-Williams, program manager at Booz Allen. "Being able to provide one-on-one tailored development" is invaluable", she said.


"The best way to predict the future is to invent it."
— Alan Kay of Apple Computers


"If you think you can do a thing, or think you can't do a thing, you're right."
— Henry Ford


‘Unique Genius’ Coaching Model

Strategy 2: Add Value. Contribute.

  • Do you know your top 3 signature capabilities or competencies . . . the unique value that you contribute through your work?
  • Does your brand-driven resume sound like ‘corporate speak’ or does it reflect you as a credible and authentic expert?
  • Are your credibility factors responsibility- or contribution-driven?

In Strategy 2 of the ‘Unique Genius’ Coaching Model, you develop your ‘brand story’ in brand-driven resume format.

Your ‘brand story’ contains key phrases from your ‘Unique Genius’ Portfolio, compiled from Strategy 1 and the High Impact Contribution Statements that you build in Strategy 2.  It’s also the foundation for your bio and compelling introduction message (i.e., your ‘elevator pitch).

I describe this focus as the ‘inside out’ approach to standing our IN a crowd!  Imagine the memorable impact you would have at a networking event, in an interview, or interactions with your boss or colleagues by authentically engaging them in conversations that are compelling and appropriately personal.  It’s the key to the ‘know, like and trust’ factor.

It’s a fact . . . people like to do business with people they know, like, and trust!
You need to know yourself, authentically, first! Then, you can articulate your value clearly, concisely, and consistently.

It all starts with your attitude of adding value and contributing!

As you may have already experienced, having a reputation for making things happen and achieving results, doesn’t always reflect a powerful personal brand that evokes a positive emotional response in others.

For example, what is your leadership ‘brand’?

  1. Do you cut corners to achieve a result that will be noticed by others?
  2. Are you known for making things happen, but it’s more about YOUR agenda than how it will benefit the company, your department or your team?
  3. Do you add value in the process of achieving results and contribute in a way that is authentic and credible?

It is about CHOICE and how you WANT to be known!

 The three steps for Strategy 2 include  . . .

Step 1: High Impact Contribution Statements!
Step 2: What Problem Do You Solve with Excellence, Effortlessly?
Step 3: Pulling It All Together!

Step 1: High Impact Contribution Statements!

Forget about your job title, description, responsibilities, promotion history . . .

In this step, we are building on your credibility proof points, i.e., demonstrated experience in a specific function. So, our focus is on your professional accomplishments and communicating them in a way that reflects you as a credible expert with proven experience, and integrating them into a brand-driven resume.

To make this easier for you, let’s look at a few definitions that are foundational concepts in a brand-driven resume.

  1. Responsibilities: This 2-3 line description is placed under each job title and represents your highest level performance objectives on which you were measured or evaluated.
  2. Accomplishments vs. Contributions: These are the bullets that you list under each position on your resume. They are not your daily job duties or Responsibilities.

    Although people often use these terms interchangeably, there is a BIG difference in these two words.

    It is what stands between you being distinctive and differentiating yourself OR being one OF the crowd, i.e., a commodity or a brand when you stand out IN a crowd!

In other words, a brand-driven resume is contribution-oriented, not responsibility-driven.

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Step 2: What Problem Do You Solve with Excellence, Effortlessly?

Your top 3 core competencies or Signature Strengths are what set you apart and attract the Hidden Job Market (internal and external) TO you!

. . . no more feelings of uncertainty when it’s performance evaluation time!

You will be able to articulate, quantitatively or qualitatively, why the company or department needs you, whether you are in a direct or indirect revenue generating position.

Why? Because when you excel at what you enjoy doing and do best every day AND can articulate the value that you contribute, people notice!

As a result, you will . . .

  • Be intentional about how you are known
  • Relentlessly focus on what you do best
  • Tell your story clearly and concisely so that a decision maker immediately identifies where you contribute at the highest level value to the company.

What Gerrie’s Clients say . . .

“True Partnership and Genuine Interest in Results in Every Conversation”

“Working with Gerrie was a true partnership and her genuine interest in the process and results came across in every conversation. Gerrie's coaching process helped provide clarity and focus to my short and long term career goals. It was a pleasure working with Gerrie and she has my highest recommendations for those seeking to leverage their strengths in their career.” 1/21/09.

Tim Cathers, VP National Accounts, LMS Logistics

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Step 3: Pulling It All Together!

Do you remember the key words and phrases that you captured in your Unique Genius Portfolio from Strategy 1?

This is where it all comes together!

Now that your high impact contributions are crystal clear and documented, it is time to synthesize your High Impact Contribution Statements and Signature Strengths into your summary paragraph, your Brand Statement, leading with your Tagline.

  1. Your Tagline might read something like, Innovative, High Impact Business Development Leader.
  2. Your Brand Statement captures the essence of your ‘Unique Genius’ in a summary paragraph that encapsulates all the detail in your contribution statements.

YOU come alive in your summary paragraph! Yes, you describe your background and experience, but it’s your personal qualities or attributes that set you apart.

  1. Are you someone who has “tremendous drive and motivation”?
  2. Do you “make decisions with deliberateness so that you achieve depth and quality outcomes”?

In Step 2, you begin to see yourself in a whole new way. You see the connections between your Strengths, Values, and unique Personal Qualities and how they have contributed to your success and accomplishments.

This is the secret foundation for Strategy 3, Stand Out. Be Heard. It is almost effortless to answer the question, “What do you do?” in a way that is conversational and compelling at the same time.

It’s the ‘inside out approach’ to sustainable career success!

Prerequisite: Unique Genius Coaching Model, Strategy 1 – Be Distinctive. Differentiate.

Click here to learn more about Strategy 3 . . .

Are you ready to take action NOW?

Click here to Contact Us to schedule a strategic consultation, register for a PreviewCall about the virtual team coaching program, or book us for a speaking event!

Contact Information
Gerrie Dresser, Leadership Strategist for Mid-Career Leaders
Unique Genius™, a division of Success Associates
P.O. Box 2176
West Chester, PA 19380-2176
Phone: (610) 429-0359

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